Updated: Jun 18
Following are 7 basic steps you need to follow for creating an audience for your articles-
1. DECIDE YOUR MOTIVE:
You wish to reach an audience through your write ups, because you believe you have a perspective worth sharing. You firstly need to decide the basic motive of your writing. Is your write-up spreading necessary information?Is it for an awareness drive or a campaign?Is your write-up about some abstract idea or concept? Answers to these and similar questions should primarily be sought to clarify the purpose of your article and thereby reach a greater audience for the same.
2. RESEARCH YOUR TOPIC:
When you decide a particular topic, make sure you amply research on it. Information/ facts or statistics provided along with your personal opinion can appeal the reader even better. Try making your article more realistic, grounded, and factual which will make the reader relate to it. If you would want to explain your own view also, you would have to provide data that supports your opinion.
3. MAKE THE CONTENT ATTRACTIVE:
Making an article attractive can mean a plethora of things. It basically depends upon the style of a
particular writer, which probably differs from writer to writer. It need not always mean sophisticating
the write-up, or using bulky language or maybe asking a lot of rhetoric questions to the reader.
Simplicity, at times, can add a lot of spice to your write-ups, too. There are some writers who like to
adopt a borderline vulgar tinge to make their work attractive. Such and , many other techniques like these can be adopted as long as they satiate the purpose, and don't deviate from the motive.
4. THE WRITE-UP SHOULD BE AESTHETICALLY APPEALING:
Imagine you have written a perfect write-up, but the paragraphs end abruptly, the punctuation's are messed up, the alignment is all pathetic- the writing certainly wouldn't catch the reader's eye. Make sure you either follow a certain pattern of presenting your write-up, or you change the writing style(font, format, etc) at a regular time interval according to what suits your idea. Aesthetically pleasing content makes the reader stop and read as soon as they see your write-up.
5. SELECT A GOOD PLATFORM FOR PUBLISHING:
You need to decide beforehand, as to where your write-up can fetch audience, and thereby appreciation. Research a bit regarding the age group your article can appeal the most- or the area/ place where it would be read the most. Depending on that, you can finalize whether you should publish it online or on print media.
6. PROMOTE YOUR ARTICLE:
Now this is the point that makes the most sense- and is directly concerned with creating a larger
audience for your write-up. Promoting your article includes advertising the bullet points, personally
letting people know the motive of the write-up, and the reason they should be reading it. Will it add to their information? Will it change their perspective regarding something? Will it emotionally appeal to them? Promoting your article particularly involves telling the reader, WHY they should read your article. Making use of social media, modeling, verbal and non verbal advertising can be aids to reaching a larger reader population.
7. BE ACCOUNTABLE FOR WHAT YOU'VE WRITTEN:
If you wish to seek a place in the reader's hearts for your article, you cannot just stop after you
publish and promote it. Ask for feedback. Accept criticism positively. Clear the doubts of the readers if any, so that they are convinced that your information/view is authentic. If you are left with a query you cannot seem to answer, assure the reader you will read on it and get back, and do that for real.Connect to your reader audience, and help them get involved/ participate in the process of writing/publishing/promoting your article in any manner.
These are some really simple but fundamental tips, to gradually build up your own writeup audience.